70% of their Leisure Time Spent on the Internet
McKinsey recently published a survey on China’s Internet obsession; you may be surprised to see how much time Chinese consumers are spending online: People in the 60 largest cities in China spend...
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China Internet Usage Led by Web Portals as Social Networking Remains Smaller...
A recent comScore study reveals that portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China (including Taiwan and Hong Kong), followed by the...
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Top 15 Online Applications By City Tiers
The netizens in Tier 1, 2 , 3 and 4 cities have different behavior because of different economic development and living environment. According to CNRS, the netizens in Tier 1 and Tier 2 cities pay...
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Chart: Top 10 Online Services Usage Time by Devices
PC: Time spent on video watching, instant massaging and game playing occupies the majority of the online users’ time Smart phone: Instant messaging tools are used by almost all the smart phone users...
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Come Meet China’s Tuhao
Tuhao has been a hot word all over the media, it represents rich Chinese who love to show off their wealth on internet while claiming to be poor. According to an article from Sydney Morning Herald,...
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Mobile Broadband Became Daily Life Necessity in China
Ericsson Consumer Lab published Chinese city telecom 2013 report, according to which China mobile broadband had become daily life necessity, more than 70% Chinese smartphone users surfed mobile...
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China Social Media Seen Stronger Growth on Mobile in Q2 2014
China online social services on mobile reached total number of 190 million unique visitors in May 2014, according to iResearch, an increase of 32% compared with last May. In contract, social services...
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Chinese Consumers STRONG Intention for Online Purchase with Higher Buying...
For 18 out of the 22 categories, China sees the highest percentage of respondents who are willing to buy online compared with the remaining 59 countries and regions covered in a survey conducted by...
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China Internet User Insights in Tier-2 & 3 Cities
Tencent conducted a survey which compared China tier-1 cities with tier-2 & 3 cities in online reservation service, taxi service, online travel, online education, online entertainment service,...
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China Post-90s Spend Almost $4 Bln on Taobao Every Month
The post-90 is a common term in China indicating people who are born in and after 1990; the total number is about 140 million, accounting for 11.7% of the total population. The post-90s would become...
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China Post-90s Insights on Entertainment in 2015
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China...
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WeChat Marketing Insights in 2015
With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most...
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Involvement in music-based sponsorships could be a solid way to reach Chinese...
Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report. 72% of...
View ArticleChina online movie ticketing users to reach 249 million by 2018
In 2014, the online ticketing users of China movies market reached a high growth rate of 45.3% and drops to 31.2% in 2015; but, it will remain high growth rate of over 20% in 2016 according to the...
View Article[REPORT] Chinese consumer upgrades in strong demand
The young generation is taking on-demand consumption, asset-light lifestyle. Recently, the market research and consulting firm Mintel released the '2017 China consumer' report. Research shows that...
View ArticleHow does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active...
View Article[REPORT] Chinese consumer upgrades in strong demand
The young generation is taking on-demand consumption, asset-light lifestyle. Recently, the market research and consulting firm Mintel released the '2017 China consumer' report. Research shows that...
View ArticleHow does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active...
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Ultimate guide to Alibaba’s Double 11 2018; one day sales exceeded US$30 billion
This year marks the 10th anniversary of Double 11 online shopping festival. The first Double 11 in 2009 brought in US$7.8 million in gross merchandise value (GMV). Total GMV generated in 2017 was...
View ArticleInsights of China internet users in lower-tier cities
The demographic dividend has kept losing its magic power in China, partly resulting from the aging population and low birth rate. More and more attention being paid to the potential market in...
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