With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most countries hope to reach potential consumers through WeChat OA according to WEMCB research.
China smartphone users were 519 million in 2014 accounting for about 30% of global smartphone users. The number is expected to climb to 574 million in 2015 and maintain a steady growth in the following three years.
The number of WeChat monthly active users reached 650 million as of Q3 2015. 93% citizens in tier-1 cities use WeChat where the market tend to saturate. However, WeChat users in tier-2 and tier-3 cities are expected to increase largely in the following several years.
Also read: The Value of WeChat Official Accounts