[REPORT] Chinese consumer upgrades in strong demand

The young generation is taking on-demand consumption, asset-light lifestyle.

Recently, the market research and consulting firm Mintel released the '2017 China consumer' report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption.

The young generation is taking on-demand consumption, asset-light lifestyle. In 2017, as the form of 'upgrading of quality and convenience', consumer upg...