Rising consumption power of China’s small town youth, part 2

Down-to-earth new small-town youths are also pursuing progress. They are down-to-earth in pursuit of stability and happiness; at the same time, they are constantly demanding self-improvement. They achieve self-improvement in many ways in order to win greater social recognition.

Read Part 1 here. You can download CIW eBook: Small Town Youth, New Growth Engine in China

Stability is the top consideration when it comes to career choice

Compared with youths in the first-tier and second-tier ...