China digital entertainment consumption overview 2019

Chinese mobile internet users spent 73.86 billion hours consuming entertainment contents on mobile devices, 35.99% on videos. The user stickiness of mobile live streaming is much higher than the previous period with the loyal audience being a major force.

63.2% of users watched live streaming to relax, 41.1% of users tend to learn knowledge and tactics, and 39.1% of users just wanted to take a look at the trending content. Users younger than 24 years are more likely to be attracted by new...